An account manager is a link between the affiliate network and the affiliate (the actual publisher). Your earnings will also depend on how well the relationship with your manager develops.

Today, we’ll talk about what you should definitely find out from your account manager before driving traffic and share important recommendations.

Who is an account manager and why are they not a tech support manager?

An account manager helps find suitable offers, optimize campaigns and solve any issues that may arise during the work. However, their role is much broader than simple technical support.

As a rule, this person has driven traffic themselves, or they have the necessary knowledge and skills: they can advise on setting up advertising and postbacks, optimizing landings and white pages. Account managers know about the nuances of working with an audience in different GEOs, monitor statistics and give recommendations on what type of traffic is best to use for a specific offer.

These specialists are often confused with technical support. This is a big mistake, since the role of an account manager is not only to answer your questions. This is a strategic partner who should help you increase your income. Tech support experts are technical specialists who solve problems in a standard format. They work on a strict schedule and help with technical issues.

What questions should you ask your account manager?

Before starting work, you need to give and receive as much information from the manager as possible. It’s important to know that if you are a beginner or have very little experience in traffic, do not be afraid to talk about it. This will make it easier for the manager to navigate, select suitable offers and help with the settings.

Tell the manager what traffic sources you work with, what GEOs are preferable, what traffic volume you expect. It is worth clarifying the following points:

1. Statistics for certain offers or specific GEOs.

2. Which creatives and approaches work better, and what a certain advertiser prohibited you from using

3. Ask for details about the target audience: gender, age, income, marital status and other details.

4. Average cost per lead in a specific GEO and offer.

5. Specify how often payments are made and what tracking system is used.

6. What promotional materials they have: landing pages, photos, video reviews, etc.

7. What bonuses does their network offer? For example, prize draws, gift shops, payouts in a preferable currency, ad copy translations, etc.

8. What exclusive offers do they have?

9. Conditions for increasing the payout rate.

You should trust the recommendations of your account manager. They constantly monitor market trends, communicate with a large number of publishers and can push you to solve a problem or suggest why your approach is not working.

What to do if you do not have a connection with your account manager

Yes, this does happen sometimes.

If for some reason you are not satisfied with the cooperation with the account manager, do not hesitate to talk about it. Openly discuss the problems that have arisen and try to find a compromise.

It happens that the manager cannot help with your situation at the moment. In addition, not everything depends on the account manager. For example, this may happen if the advertiser was not satisfied with your traffic and they refused to accept it or cut the payment. If there is a large volume of disputed traffic, you can contact the senior management.

When difficult situations happen once – do not worry too much, we are all human and cannot know everything in the world. But if you understand that the person is not involved in the process, rarely responds and is not oriented towards your common goal – you should think about changing your manager.

More important points

Here’s a few reminders for great cooperation:

1. Do not try to bypass the bans. For example, do not drive traffic from prohibited sources or do any fraudulent activity. The manager will see it anyway, and trust will be undermined.

2. Agree on the traffic flow with the manager. First, find out all the conditions, KPIs and do not ignore them.

3. Maintain goodwill. Any, even the most difficult conflict situation can be resolved by maintaining mutual respect.

In conclusion,

The account manager is, first of all, your assistant and ally in your work. They are interested in your earnings, so do not hesitate to ask what bonuses and goodies from the affiliate program can provide.