Pre-landing (or transit) pages are an integral part of the marketing funnel in affiliate marketing. They help warm up the user and prepare them for your offer.

In 2025, pre-landing pages remain an important tool and even seemingly insignificant elements can affect the conversion. In this article, we will figure out which trends are worth using and consider the main working schemes.

What are pre-landing pages and why are they needed?

Pre-landing pages are a kind of an intermediate between the advertisement that the user clicked on and the main site where the purchase takes place. It can look completely different and solves several problems at once:

Prepare the user. Generate interest, explain why the product is needed, and show its value.

Traffic filtering. Thanks to transit pages, you can filter out those who accidentally clicked on the advertisement and are not interested in the offer.

Increase trust. Pre-landing pages build trust in the brand and offer through stories, reviews or useful information.

Conversion growth. A well-thought-out pre-landing structure directs the user to purchase with minimal doubts.

Pre-landing page trends in 2025

There are several main trends that are being used today.

1. Hyper-personalization

These days, it is not enough to simply show your product. The audience expects content that seems to have been created especially for them.

In 2025, dynamic pre-landing pages will become more and more popular. This is when the content is adapted to the age, gender, location and interests of the user, as well as personalized cases and reviews. For example, if you are promoting a nutra product for women over 40, show the story of a real client from this age group.

(The title immediately indicates the target audience – seniors, whom the problem concerns)

2. The power of emotions

Emotions are a powerful tool of influence. Transit pages that evoke fear, joy, surprise or nostalgia attract more attention. For example, a transit page for an anti-aging product can begin with a story, “The groom ran away from the wedding when he saw her real age in her passport.”

3. Interactivity

People like to interact with content. Large brands have long been using various activities, and it really works. Try adding simple tests, quizzes, calculators and the like. Let them be catchy, and the user will receive a nice bonus after completing them.

(For example, a wheel of fortune with bonuses for an order)

4. SEO and organics

Affiliates are increasingly paying attention to organic traffic. To make pre-landing pages attract an audience from search engines, start by optimizing the text for popular queries.

Make the content lighter so that materials load quickly even in countries with poor internet.

5. Video pre-landers

Video is the main format of 2025. With its help, you can tell a story faster than with text. And you will increase trust many times over, and you will be able to hold attention longer.

(Add full-length videos where an expert talks about the topic)

Nowadays it is not at all difficult to make a high-quality deepfake with good voiceover yourself or order it from professional designers. The video can feature a doctor, a celebrity, or an ordinary user who used the product, got an excellent result and decided to share it.

You can come up with a huge number of ways to work this. And we recommend that you get inspired by ideas in MTWSPY – there are many landings and creatives specifically for Nutra. Everything is conveniently sorted by categories and offers, and the library is regularly updated.

You can work on your own, and there is a separate package for teams. And with the Webvork discount code you’ll get even better treatment!

How to build a working funnel

The pre-landing page is only part of the funnel. When preparing, take into account all the elements and use a unified approach. For example, if you are designing a creative with a doctor on it and writing that an innovative product has been developed, do not lead the user to a simple product landing page – give them a story from the doctor’s perspective, add an interactive element with the symptoms of the disease and then smoothly lead them to checkout.

Now everyone is fighting for the user’s attention. Ad campaign approaches last less and the more interesting the format you think through, the more conversions you will get. Adapt to a specific target audience, take into account not only age and gender, but also the season, the nuances of a specific country and even region. Yes, this will take more time, but the result will definitely please you.

Do not make promises that cannot be fulfilled – this undermines trust and increases the number of returns.

In conclusion,

In 2025 pre-landing pages are not just pages with text. These are powerful tools that interact with the audience on an emotional and visual level. Pre-landing pages with video, personalization and interactivity are key trends that help you stand out from the competition. Create pre-landings that not only grab attention, but also inspire trust, because your profit directly depends on this.