No-code development platforms: what are they and how can affiliates use them?
Imagine a Lego set, where instead of bricks you have ready-made blocks for creating websites, applications and other digital products. No-code development platforms are tools that allow you to create complex digital products without deep knowledge of programming. It is enough to drag and drop pre-made elements, configure them and connect them together – and voila, your application is ready!
Why do affiliates need no-code platforms?
Speed is important in the work of an affiliate marketer. If you are the first to test a hypothesis and find a successful ad campaign combination, then you get a higher result than others. No-code platforms help in many ways:
Quickly create landing pages and promo sites. There is no need to wait for developers to write the code. You can create an attractive and converting landing page in a few hours.
Adapt websites and applications to different devices. Users like different devices and such platforms allow you to create websites and applications that will be displayed correctly on any device, from smartphones to tablets.
Test various hypotheses. You will be able to quickly create and test different versions of landing pages, advertisements and other elements of a marketing campaign.
Automate routine tasks. Such as data collection, sending notifications and others.
Reduce costs. Developing and maintaining digital products is not cheap. Why pay more if you need a site or an app for testing and you are not at all sure of the result?
Disadvantages of no-code platforms: what to consider
No-code platforms have many advantages, especially for those who do not understand coding at all. But there are also disadvantages:
1. Limited functionality
Although many platforms offer wide customization options, they are primarily focused on creating applications with standard functions. Additional development may be required to implement complex, non-standard solutions. And if you decide to change the platform or your project grows, transferring data and maintaining functionality can be quite difficult and problematic.
2. Cost
You will still have to spend money. Most no-code platforms work on a subscription model, which can be a significant expense for long-term projects. In addition to the subscription fee, there may be additional costs for integrations, functionality extensions, and similar services.
3. Performance
For high-load applications with a large number of users, no-code development platforms may not be productive enough. Since you do not have full control over the servers and infrastructure, this can affect the speed and stability of your application.
4. Security
Like any software, no-code platforms are vulnerable. Security settings are often more limited than with traditional development.
5. Lack of flexibility
This method is not suitable for complex applications. If you want to create something unique and special, then the basic functionality is simply not enough. Changes in the platform itself can affect the functionality of your application, requiring additional configuration.
For creating games or other resource-intensive applications, it is better to use traditional development.
What can you build besides a website?
No-code development platforms will help you build more than just a simple landing page. It all depends on the functionality, but you can choose a constructor for completely different tasks.
Apps for iOS and Android. These can be both simple business applications and complex multifunctional tools.
Chatbots for various messengers that can answer customer questions, act as a warm-up step and lead to sales.
Integrations between various services and applications to combine their data and functionality.
Prototypes of your future products to quickly test them on the market and collect feedback from users.
Examples of no-code development platforms
Craftum is a platform where you can create a website without the help of human programmers and designers. Subscription packages start at 149 rubles per month.
Unisender is a constructor for creating newsletters, landings and chatbots. The service offers free trial periods.
AppMaster is a constructor for mobile applications, integrations, creating business processes. The price starts at $ 165 per month, with a free period and training.
Creatium presents itself as a constructor for creating websites of any complexity. Subscription packages start at 600 rubles per month and you can try it for free.
Conclusion
No-code development platforms are a great tool for rapid prototyping and building small applications, but they are not a one-size-fits-all solution. Before choosing a platform, carefully evaluate your needs and limitations to make an informed decision.