How to convince a potential buyer to take the action you need? There are a huge number of tricks in marketing. There are those that can gently push you to buy. But some use aggressive manipulation even for the most familiar products.

So, let’s analyze the most interesting (in our opinion) techniques in neuromarketing. Be sure to take notes, especially if you drive that nutra traffic!

Why neuromarketing is effective

Harvard University scientists believe that in 95% of cases we make purchases emotionally. This also applies to online shopping: even if the user is consciously looking for how to lose weight, they are not necessarily aiming to buy diet supplements. Special cognitive distortions can influence the choice: the visuals of the website, the color palette, the right words in the text, and much more.

Barnum Effect

You’ve probably come across vague wording and descriptions that almost everyone will say, “Yes, that’s about me!” Often, this effect is used in horoscopes, online tests, and various fortune telling. People tend to believe when they are addressed personally and given a positive description.

This effect is very popular in nutra, it can be seen both in ad creatives and on landing pages. Try to personalize your offer. Here are some examples of use:

1. If you often drink carbonated drinks, you are at risk of diabetes.

2. Frequent urge to go to the toilet? This is one of the signs of a high risk of developing prostatitis.

3. If you regularly visit a public pool, then you are 96% prone to developing foot fungus.

4. With a sedentary lifestyle, the risk of obesity increases by 80%.

FOMO

An interesting technique for stimulating buyers. Literally, FOMO stands for “fear of missing out”. This also includes following trends, the desire to keep up with the environment, to be “on the same wavelength”. Research shows that 60% of buyers make a purchase precisely because of the FOMO effect.

You can use it in nutra offers in different ways. Use a time limit, emphasize social proof, add special offers, for example:

1. Only today, when ordering one package, get the second one with a 50% discount.

2. Millions of women have already created the figure of their dreams thanks to this cream, try it yourself!

3. The first 100 people who place an order today will receive the second product as a gift. And add and “order counter” feature on the landing page.

People, faces

If your landing page or creative has a photo of a person, then the user, first of all, studies their face, and then pays attention to everything else. You can use this too! For example, direct the person’s gaze to the product being promoted or add interaction.

In conclusion,

Each element can influence the buyer’s decision in different ways. It is important not to overdo it and to use cognitive biases thoughtfully. Start from the mentality, the specifics of the offer and choose the method that will work best.

Go get them!