Hi everyone! Webvork is always on the mission to follow the trends and post hot-topic affiliate marketing materials. TikTok became the most popular domain in 2021. Experts predict that by the end of 2022, TikTok is going to have 20% of users that are signed up on social media. No doubt, TikTok is a large and very promising opponent to Facebook and many affiliates start using its potential as well, some even make it their primary traffic source.

At the Nutratech conference, one of the speakers was talking about how they’d made 10,000,000 a month off of TikTok alone. You can find a clip with their presentation on our VKontakte public page: https://vk.com/wall-187696362_166

TikTok is an up-and-coming traffic source but its creatives are a bit tricky. This platform is ruled by trends, creatives die out very quickly, and you need to always have 10-15 new ideas in your mind. On Facebook, a solo affiliate can use one creative until it dies out, which is 2-4 weeks, depending on their traffic volume. And on TikTok, one creative can become irrelevant in 3-5 days.

TikTok has its own library called Creative Center, which contains a collection of tons of ideas that you can use. There’s only one ‘but’ – a creative can only get into the Center if its creator agrees to it. This is why there aren’t that many affiliate creatives there, but they do have some.

So, today, we’re going to show you how to monitor TikTok’s Creative Center and how we make up our own creatives. We’ll use YouTube, Creative Center, and our imagination. Let’s go!

Looking through the Creative Center and making our own creative

To see the Creative Center, you need to open your TikTok account and follow this link. Please note that if you don’t disable adblock, the Center won’t work correctly. So first, turn off your adblockers and then go to the Center.

After you follow the link, you’ll see tons of advertising videos. Some are high quality, others aren’t as thorough. Each of them is provided with statistics.

The stats show:

1. The number of likes, comments, and reposts.

2. A dependency graph on CTR and the number of watched seconds (you can see it at the bottom of the screenshot). Please note that the graph shows that by the end of the video there were more clicks because the CTA message was right in the end, “Stop dreaming and bring thick and silky hair back into your life”.

So we can conclude that the message worked. There were way more clicks right after the CTA.

You can filter through the Center’s creatives.

1. Country

Each country in the list is provided with the number of its creatives that is in the system. All Webvork’s GEOs are included.

2. Categories

It’s an interesting option that filters creatives not independently, but according to how advertisers characterize their categories themselves. For example, you drive nutra traffic and set a Beauty & Health category. Your creative will then be shown under this category. But what’s stopping you from driving nutra traffic under a different category? That is why there may be errors in the filter, but they are very minor. Most advertisers match the categories and creatives pretty well. If you are interested in nutra, then set Beauty & Personal Care or Health.

A category can be divided into subcategories. For example, the topic of Health has a Hair Loss category. You can see what advertisers do there and get inspiration for Webvork’s hair growth offer.

3. Ad campaign goal filter

It’s a classic filter option, where you can see the goals for certain creatives. Traffic, conversions, views, etc. We need conversions.

The majority of TikTok advertisers set the goal of conversions. You can see it in this screenshot:

The views goal is much rarer.

4. The rest

TikTok, just like Facebook, offers ad placements, which you can also filter here. and, you can sort videos by duration and format.

After monitoring the library for some time, we can conclude that there definitely are certain rules for video creatives. So, for example, it is desirable that the product is presented in the video by a woman. Most of the creatives have women showing the product and saying something about it. We need to make a similar video.

This is where the Webvork personal account comes to the rescue. There are product reviews under some of our offers, reviews from bloggers (bloggers corresponding to the selected GEO). There are reviews on such offers as Slim4vit, Detoxionis, Idealis, and Artrolux +.

Let’s take Slim4vit as an example of making a creative.

Go to the offer stream creating and find the line saying Video, there will be videos that are uploaded to YouTube. The easiest way to record a video yourself is to open it on your phone and record it, then cut and edit it.

Please note that subtitles are not available in Russian and English, but you can do automatic translation by YouTube, so it will be generally clear what a Spanish blogger is talking about, and you can make a 15-second cut.

Let’s take this video as an example.

1) Save the first 20 seconds of the video, speed them up.

2) Insert a clip of a stomach getting thinner.

3) Finish the video with a segment from the original blogger video in intervals of 33-55 seconds.

Here’s the result:

VIDEO

We made this video in a hurry, so you can take your time creating it or order a video from a creative studio, providing them with the clips from YouTube you want to insert there.

We have a couple of comments from experienced affiliates talking about this:

1. Vitaly (the THI TE affiliate team owner)

We have the following approach to making creatives in our team. We select an original video material through a keyword search on TikTok itself, YouTube, Instagram, or Pinterest. We independently write the text for the voice acting of the creatives. To adapt the audio track to different GEOs, we use a number of services (which one we choose is determined by each buyer independently), for example, these can be https://voicemaker.in, https://zvukogram.com/speech/. We don’t use TikTok’s Creative Center, just like any other spy service. We constantly test different approaches and actively share our experience within the team, we communicate often and closely, and we believe new ideas are born in the dialogue.

2. Ivan (the Carbon affiliate team owner)

We do not use the library very often, we usually do this only for quick tests of new offers in new GEOs.

In other cases, we make creatives ourselves, not inspired by ready-made ones.

If a video original has a strong “wow” effect, then aggressive, blunt selling also works.

But we also try to find more native approaches. Review creatives, Q&A stickers so that it’s like a blogger’s story, we choose fonts and text designs that are popular in videos, and so on.

The representatives of TikTok themselves recommend that we make creatives more TikTok-appropriate, which means using the design and communication styles familiar to users.

Conclusion

Now you know about the existence of TikTok Creative Center, you know how to use it, and most importantly, where to get fresh videos and how to use them in your creatives. We hope that the information was helpful and you will get to test this traffic source. And that was Webvork, talk to you soon!

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