When you start working with Austria, you are going to a country where the quality of the product comes first, and buyers are used to comparing supplements and carefully studying labels.

To gain the trust and hold the attention of the demanding Austrian audience, you need to not just “drive traffic to ads”, but build a holistic strategy, where each element works for the result, like a Swiss watch. See how you can achieve this in the article!

GEO Features

Residents of the central part of Europe are often compared with each other: they are considered pedantic, strict and meticulous. These people love rules, value order and are very attentive to details. And yet, even in Austria itself, residents of the regions differ from each other.

Vienna and Graz perfectly accept English-language landing pages and funny stories. Tyrol and Carinthia are more conservative: use a more traditional motifs with more native-looking landing pages, natural mountain herbs and designs in the spirit of Alpine comfort will go a long way.

In 2024, the market for dietary supplements for weight loss in Austria reached a turnover of more than €120 million and continues to grow by an average of 8.2% annually. Austrians are increasingly interested in natural solutions and personalized weight control programs.

Despite the high level of English proficiency (65%), German-language campaigns show 27% better CTR. Adding greetings in Austrian (“Servus!”, “Grias di!”) helps establish emotional contact and increase loyalty.

What affects health

Austrians strive to balance between traditional cuisine and modern trends. Schnitzel and dumplings on weekends are combined with a daily need for superfoods and fitness breakfasts.

In Vienna, people choose e-bikes and yoga on roofs, in the Alps – alpine skiing and hiking. Your offer should “fit” into an active lifestyle, “Take our complex before a long climb to Schafberg, and you will have enough energy for taking a photo by Lake Wolfgangsee.”

For many, losing weight is not a fight against food, but against stress. According to a YouGov survey (2025), 48% of Austrians call stress the main factor in overeating. Your landing pages should become a “coffee break for the soul”, tell how the complex helps to maintain a good mood and vigor.

The audience for weight loss offers is distributed as follows:

(first table – women (age and percentage), second – men)

Problems and customer expectations

Our call center specialists talked to customers and found out what problems related to weight loss bother them most often.

– nervous hunger, stress eating and uncontrolled appetite;

– frequent swelling;

– slow metabolism;

– shortness of breath;

– heaviness in the legs when walking;

– inability to lose weight even when following a certain diet.

What results are expected:

– lose local weight (on the stomach, hips, etc.);

– lose a certain number of kilograms;

– lose excess weight;

– solve the problem of other diseases through weight loss (diabetes, stress on joints, etc.)

What objections we encounter most often

“It doesn’t work.” We always say that the supplement is not a magic pill, and it will help if a person adheres to the action plan. To do this, we give clear instructions: when, how and with what it needs to be taken.

“Not sure about the ingredients.” We do not hide the composition and talk about the ingredients in as much detail as possible. You can focus on specific components, explaining their benefits.

“I’m afraid of side effects.” Of course, if the buyer has allergies, the supplement can cause a reaction. But otherwise, the complexes are balanced to bring benefit, not harm. You can mention European quality certificates, look for them in the webmaster’s personal account.

How to create effective advertising

Landing pages

In your personal account, you will find several different options for ready-made landing and pre-landing pages. You can launch traffic to them or modify them for yourself.

We suggest focusing on stories from the lives of ordinary people. A story about excellent results in a TV show, blog, on a page in social networks. You can also use a medical approach: a new development, a recommendation from a nutritionist, etc.

Well-developed stories work great: add before/after and reviews from ordinary people (including in video format).

Creatives

When preparing creatives, focus on local large companies. Here, they are accustomed to well-structured promotional materials, but do not strive to make them ideal: they can merge with the others’ and you will get lost.

Teaser-style pictures or posts from regular users can break through “banner blindness”.

Ad copies

Users are tired of a single “lose 10 kg in a week”. Use realistic numbers, for example: “Lose the first 2 kg in just 10 days – find out how”.

Austrians do not buy on the off chance. Before clicking Buy, they read reviews, look at medical reports and check the composition with the recommendations of pharmacists. They expect specific numbers and facts from the text. Write about the composition, key ingredients, European quality. “Natural complex for appetite control – certified in the EU”.

The main language is German, but the Austrians love it when they are addressed in familiar German-Austrian: “Servus!”, “Grüß Gott!”, “Grias di!”.

Which offers to choose

There is a large selection for filling, choose an offer to your liking: Curcuma Complex Weghtloss, Keton Aktiv, Dr.SKINNY, DoubleSlim, LIPO GENETIQ.

Go to your personal account, or better yet, contact your manager @AlessandroSann @Darima_Webvork @Yaroslav_Webvork @infrontCPA. They will give even more useful personal recommendations!

Right now, the average approval rate for weight loss in Austria is at 35-37%, so we recomment you do not postpone your traffic.

In conclusion,

Austrians are not looking for a “magic pill”. They choose self-care as a lifestyle – with quality products, clear instructions, transparent ingredients and respect for traditions. Successful marketing here is not about aggressive advertising, but about dialogue, care and trust.