Can an affiliate influence approval and buyout rates? Or is the responsibility for these indicators entirely on the quality of the call center work and the advertiser?

In this article, together with Daniil Katarin, head of call center, we will try to understand this difficult topic, discuss the nuances and give you some useful tips. So let’s go!

What are approval and buyout rates?

For beginners: your approval rate is the percentage of user applications that the advertiser approves. The higher it is, the more confirmed leads, which indicates the quality of your traffic. And the buyout of orders shows how many of the approved applications turn into real purchases. These two indicators directly affect your earnings and they can be improved in different ways.

How to improve approval and buyout

These indicators are influenced collectively: the call center, the advertiser, the advertising platform and you, the affiliates, can increase (or decrease) the overall approval rate. We suggest going over the main points and analyzing them.

Traffic quality. If the audience is targeted and the product is interesting to them, then, of course, the probability that an order will be placed will be higher. Use the correct targeting settings, analyze user behavior and carefully read the description and data about the target audience in your personal account. Do not forget to clarify all the necessary information with your personal manager.

Relevance of ad creatives. Yes, you can get cheap clicks and equally cheap leads for a promise to lose 5 kilograms in 3 days or regenerate joints in a week. But will these people buy the product?

Advertising materials must accurately reflect the essence of the product and its benefits. An incorrect or exaggerated presentation can lead to low approval rate due to a mismatch with user expectations.

Well-adapted landing page. This point is more about the number of attracted target leads. Do not forget about the technical side: not all countries have the Internet speed to quickly load photos and videos on the pages. Users do not like to wait long and leave, although they could potentially become your approved application.

Simply taking the landing page from a spying service and replacing its offer with yours does not always promise conversions. Try several text options (the best thing is if it is written by a native speaker – by the way, you can order ad copies from us for free). And do not forget to adapt the comments to the selected GEO. Add lively photos and close customer objections.

Minimize “trash”. Carefully check the terms of the offer before launching the advertising campaign. For example, there are a number of regions to which there is no delivery, accordingly, such leads will not be processed. But in the overall picture, they will be taken into account and the percentage of confirmed applications will be lower.

Request feedback. Do not hesitate to communicate with your personal manager and find out all the nuances. You can request the main reasons for purchase refusals and figure out (if this suddenly happened) why the approval rate dropped.

How to find out the approval rate in advance

Most affiliate networks keep statistics on the overall approval rate for each product. For example, we publish our top offers weekly so that you can watch the dynamics and roughly understand what indicators you can strive for. If you did not find the offer you are interested in or have doubts, you can always contact the manager and request up-to-date statistics.

How many leads do you need to analyze the approval rate? Unfortunately, it is not possible to judge accurately by 10 leads, luck (or bad luck) can play a role here. We recommend driving 50-100 leads over several days, and then analyze the indicators.

Expert view

Daniil Katarin, head of call center

The affiliate’s personal account states that you also need to take into account the mentality of a specific GEO: you can’t just take a landing page from a spying service and, for example, leave information on it about the Italian “pharmacy mafia” for Germans:)

Consider seasonality, time of day, day of the week, major holidays. Night leads get confirmed more rarely, since the call center does not work at night. And the more time passes from the lead creation to its call, the less chances you have to get through and confirm the order.

Even when driving your traffic, analyze the regions in the selected GEO for the security or adequacy of the audience. For example, in Italy, the northern region is more developed, unlike the central and southern ones. You also need to know that adult offers traffic will convert well in Naples and Palermo, but the approval and buyout will not be high. This happens because the male audience there is not as solvent as in Milan, Turin or Verona. Most people fill out an application and think that the effect of the pills will be visible in 2 days.

You need to take into account the buyout percentage in the regions. We have statistics on them, and you can request it.

You shouldn’t use celebrities or famous influencers who are not related to the offer (especially those who appear on TV every day). This affects trust, approval and reduces the buyout.

In conclusion,

We would like to remind you that the approval rate is an important, but not the only indicator. Look at the situation as a whole: how scaling is going, what the cost of one lead and one click is. You can have a high approval rate, but still not drive profit.

Hope your work is going well!