Portugal is rarely the first country that comes to mind for many affiliates. More often, everyone reserves to Italy, Spain or France. But it is in such undervalued markets that the most interesting opportunities lie.

The reason is simple, Portugal is a country with an elderly population. More than 23% of residents are over 65 years old, and among men, prostate problems are becoming one of the key topics. They want to live longer and better, not put up with discomfort, and are willing to pay for solutions that look reliable and safe. The only question is how to properly present the product so that you are heard. This is what we will discuss today, let’s go!

The intricacies of the GEO

More than 20% of residents are people over 65 years old, and men in this age group are increasingly faced with prostate problems. At the same time, the income level here is lower than that of neighbors in Spain or France, so the audience is sensitive to price. If a product is too expensive, it will either not be bought or will be looked for in pharmacies.

There is also a cultural aspect, the Portuguese trust medicine and doctors, but at the same time respect natural remedies. Anything that is presented as something of pharmacy quality with natural composition is perceived especially well. That is why offers with familiar ingredients such as ginkgo extract, flax seeds, and zinc work here.

What affects health

Men in Portugal have risk factors that are very similar to other countries in Southern Europe: a diet high in fat, low physical activity, and excess weight. Heredity is also added to this – prostate cancer is one of the most common oncological diseases among the Portuguese. As a result, many begin to think about prevention even before diagnosis, and the demand for supplements is caused by “a solution for comfort and improving the quality of life.”

Customer problems and expectations

Our call center specialists interviewed customers and found out why they decided to place an order:

– frequent urination;

– decreased potency;

– erectile dysfunction;

– rapid ejaculation;

– burning sensation when urinating;

– prostatitis;

– enlarged prostate;

– impotence.

What customers expect from the products:

– symptom relief;

– healthy erection;

– increased duration of sexual intercourse;

– get rid of burning sensation when urinating;

– cure prostatitis;

– get rid of the consequences of prostatitis.

What objections to expect

Most customers have similar fears about the product.

“Does it really help?”, the Portuguese are wary of overly loud promises, so it is better to use soft wording and back them up with reviews. We add that each body is unique and it is necessary to follow the exact instructions and also take the dietary supplement in a course to get the maximum effect.

“How safe is the product?”, each of our products has the necessary quality certificates and we do not hide the ingredients: all components are indicated on the website and on the jar.

“I’m afraid of fraud, will I definitely receive my order?”, many, especially older people, are still not used to shopping on the Internet. In this case, our specialists say that the company has been operating for many years and has already established itself as a reliable manufacturer that has the necessary expertise and certificates.

How to manufacture effective advertising

Let’s move on to the hands-on part and analyze the main approaches to landing pages, creatives and ad copies.

Landings

There are several main approaches that are usually used. For example, news with scientists, experts and conferences on health.

You can modify them, for example, to make them look as news or discussions on Facebook.

Articles from personal blogs about how the user dealt with the problem are also gaining popularity.

All these landing pages are waiting for you in your personal account, so go get inspired and use them!

Creatives

Don’t make your advertising creatives too complicated, avoid sophisticated wording and shock content. And, of course, they should match your landing page. Here are some working options for inspiration with different approaches:

Ad copies

For an older audience, clear benefits are important. fewer night awakenings, restful sleep, more energy during the day.

Here, it is better to combine a trusting tone and “pharmacy” seriousness. Clients want to see clear explanations, simple words and a calm style, no pressure or wonderful stories.

Headlines that directly address the problem work well:

“Sono tranquilo sem interrupções à noite” (“Quiet sleep without waking up at night”)

“Mais energia e confiança no dia a dia” (“More energy and confidence every day”)

“Suporte natural para a saúde da próstata” (“Natural support for prostate health”)

In the subheadings, it is worth explaining that you are talking specifically about a course of treatment:

“Resultados consistentes com uso regular” (“Constant results with regular use”)

“Ingredientes tradicionais para o bem-estar masculino” (“Traditional ingredients for men’s health”)

And in the main text, an emphasis on life situations works really well, the ability to calmly sleep all night, feel energetic and active during the day, reduce anxiety about health. All this can be described in simple words, without medical terms and especially without promises to “cure”.

The Portuguese audience also loves personal stories – but not in the format of a “miraculous cure”, but rather calm reviews: “After a month of taking it, I started sleeping better and stopped waking up at night so much.” Such texts create trust and do not cause resistance.

In conclusion,

The Portuguese market is not overheated, competition is lower than in large European countries, and the demand for prostate supplements is only growing. Older men and their families are actively looking for ways to relieve symptoms and improve their quality of life. If you come with localized landing pages, correct pricing and clear offers, the result will not be long in coming.

The main thing is to remember about local regulators and build trust through a pharmacy-like presentation.