Creative Room: VariCapsMax
It’s so wonderful when our legs look great and have very smooth skin without any signs of bulging venous bumps or visible nets of veins underneath the skin. Prominent signs of diseased varicose veins or those same capillary “nets” can really make a person look 10 years older when they’re just trying to chill peacefully on the beach. And such unpleasant things are simply screaming indicators that your circulatory system needs serious help.
Here are some statistics for you:
• In the US, 54% of all women over 30-50 and up to 23% of men over 50 years old have varicose veins.
• In central Europe, about 32% of women and 16% of men suffer from varicose veins today.
There may be more than one reason for the occurrence of this visually and fundamentally nasty sore:
1. Genetic features of the body, such as inherited weakness of the connective tissue
2. Hormonal changes (including hormonal changes that occur due to childbirth or simple aging)
3. Or, work that involves sitting down or standing up for a long time.
Science does not rest. And the VariCaps Max supplement is a great confirmation of this.
What is this offer?
VariCaps Max are capsules that work for all people who have problems with blood vessels in their legs. They are great for treating circulatory disorders of the heart and brain, for treating vascular and capillary dysfunction, venous insufficiency, as well as for various risk factors when it comes to vascular health: diabetes, hypertension disease, overweight, heavy sports, sedentary lifestyle, frequent consumption of fatty or salty foods, etc.
VariCaps Max ingredient list:
1. orange flower extract,
2. hesperidin,
3. citrus bioflavonoids,
4. diosmin,
5. vitamin C,
6. rutin,
7. horse chestnut extract.
VariCaps Max dosage regimen:
1 capsule 3 times a day after meals. Maximum 3 capsules per day. The product is suitable for long-term use.
Some information for publishers:
1) GEO: Italy, Germany, Austria
2) Age categories:
Women
60+ | 55-60 | 50-55 | 45-50 | 40-45 | 35-40 | 30-35 | 25-30 | 18-25 |
---|---|---|---|---|---|---|---|---|
25,6% | 12,3% | 15% | 18% | 12% | 8,3% | 4,5% | 2,6% | 1,6% |
Men
60+ | 55-60 | 50-55 | 45-50 | 40-45 | 35-40 | 30-35 | 25-30 | 18-25 |
29% | 12,7% | 13,4% | 18% | 17,3% | 12,3% | 4% | 2,6% | 1,5% |
3) Traffic – any traffic sources that are not restricted by the rules of Webvork.com are allowed.
4) Restricted traffic sources:
• all types of spam (e-mail, sms, etc.)
• motivational traffic
• misleading, inaccurate, or false information in creatives
IMPORTANT! If you use any of the above-mentioned restricted traffic sources, Webvork.com has the right to terminate cooperation unilaterally.
And now, let’s take a look at the creatives of the Webvork team for the VariCaps Max offer!
1st creative
The headline at the top says: “Even princesses are in danger.” The cute cartoon female character came out pretty well here so we clearly would not want to see any ill-looking prominent veins or capillaries on her.
But it is precisely these prominent veins that look similar to parasites that, apparently, will also trouble this beautiful princess later. In the foreground, the microscope bubble shows the early stages of varicose veins and points its large arrow at the princess’s leg. The approach used in this creative shows the consequences of the disease for the body.
2nd creative
This creative mixes two approaches together: it uses customer pain and sells the product right away. The headline says, “Don’t let the cruel veins control you!”. And where’s that customer pain? It’s in the headline itself, plus the woman’s legs tied with a rope that signal that vile pain and aesthetic discomfort caused by varicose veins. What’s the selling approach here? VariCaps packaging right in the foreground.
3rd creative
The headline at the top screams at us saying, “Time to get rid of the disease.” Here, rather, the approach uses the symptoms of the disease and shows this person’s legs before and after. Although, they’re not shown before the treatment and after the treatment, but before the illness and after the illness instead.
4th creative
The title of the creative says, “Don’t put your feet in danger.” Here, once again, we have a mixed approach – customer pain + consequences of the disease for the body. Pain is perfectly personified by female legs tied with a rope. And on the left, in a little circle, we can see these beautiful sketched legs that show varicose veins close-up.
Video creative
The video creative consists of three quite simple and reasonable episodes.
The first episode: a hand in a blue medical glove holding a magnifying glass. Obviously, this is the hand of a phlebologist, they’re examining an unhealthy reddened spot on the thigh of a female patient. The title of this episode says, “Stop torturing yourself by walking too much.” The approach of the episode uses the symptoms of the disease.
The second episode: a close-up of a woman with a slight smile on her face, drinking a capsule with a glass of water. The headline says, “Your solution is in just one capsule!”. This approach uses pills directly.
The third episode: gorgeous and apparently healthy legs of a woman on the beach sand, effortlessly digging in the sand and enjoying the sensations. In the foreground, we have the VariCaps Max packaging. The approach, in this case, is also mixed, as we can see the results of using the offer/recovery approach and the offer itself being shown too. So now, we can see with our own eyes perfectly healthy female legs and the packaging of the supplement in the foreground, which tells us that this is the miracle that cured her legs.
And now, let’s look at creatives that other affiliates use in their work
1st creative
In general, this creative is almost identical in composition and approach to the first episode from the video creative we just saw. The only difference is that we have two approaches mixed here: the symptoms of the disease and the product.
The first approach shows us the patient’s leg, already clearly affected by varicose veins. The person is at the doctor’s office. The fact that the phlebologist examines the legs is obvious since we can also see the hands in blue medical gloves using a magnifying glass. It’s a doctor.
The product approach, as usual, shows the packaging of VariCaps Max directly with a handful of capsules in the foreground of the creative.
2nd creative
This creative has a standard Before-and-After approach. It’s nothing extra, just a real photo of the legs of the same person. In the first pic, the leg is clearly affected by varicose veins, while in the second, it is fully recovered after being thoroughly treated.
3rd creative
In this creative taken from other affiliates, we see an approach completely identical to the approach in the third episode of our video, which is recovery + product.
We can see a happy woman in the comfort of her spacious bathroom, dressed in a white bathrobe, stroking her leg, free of any varicose veins. In the foreground of the creative, we can see the same VariCaps Max package and a handful of capsules of the supplement.
Conclusion
The VariCaps Max offer is not only about the aesthetics of the legs (although this is one of the decisive factors when buying it), it is about the health of blood vessels and getting rid of serious health problems that can lead to disability and even death. Varicose veins are not only aesthetically unpleasant but also a serious threat to the whole body.
People are often aware of this, so if you look at the gender percentages in the table we provided before (the tables were taken from the Webvork personal account), you will see that both men and women have nearly the same interest in Varicaps. According to our statistics, men’s age categories 35-40 and 40-45 even outweigh women’s (perhaps due to an average greater exposure to various kinds of physical activity).
Although, the general medical statistics of the United States and Europe suggest otherwise. In our statistics, we didn’t consider those who are sick but rather those who are ready to turn to us for help. And in this case, the men’s age group of 30-45 has some potential buyers than women’s. Perhaps, again, this is just because men tend to underestimate doctor’s appointments more often. However, women that are ready to help themselves at the expense of VariCaps Max also make up a significant share.
All of this suggests that the VariCaps offer is very promising and can be profitable not only before spring or summer but all year round.