Webvork Blog - ENG

Creative Room: Hepasanol

Greetings to everyone! As we all know, everyone has a very important blood-forming organ that suffers more than others if the person’s lifestyle and nutrition aren’t very healthy. It’s the liver.

Can you imagine that this largest gland works hard during our entire life? It’s capable of producing millions of chemical reactions per minute.

Today, in 2022, European statistics show that 30 million people suffer from various liver diseases: fatty hepatosis, cirrhosis, liver parasitosis, hepatitis, and other unpleasant things.

But that’s not all – the liver, as one of the main organs in the human body, also suffers from obesity, diabetes, and diseases of the cardiovascular system. And according to the WHO, the prevalence of diabetes, for example, from 2006 to 2017 only grew in the EU countries, increasing to 5.5% over the years.

The problem is obvious and, of course, there are scientific developments Europeans can use that can solve it. One of them is, for example, the Hepasanol offer.

The exacerbation of these liver diseases isn’t seasonal, so the offer is in demand all year round.

What is this offer?

Hepasanol is capsules that take effect after at least several weeks of continuous use.

This supplement protects liver cells from damage caused by drugs and toxins. Hepasanol normalizes the level of glucose (diabetes prevention) and triglycerides in the blood (prevents atherosclerosis, heart diseases; useful for fighting obesity).

Recommended for people with obesity, diabetes, high blood pressure, and chronic liver diseases.

Hepasanol’s ingredients:

1) Licorice extract has an anti-inflammatory and detoxifying effect, and normalizes blood glucose levels

2) Hypericum extract has a regenerating and choleretic effect

3) Ginger root extract is an antiseptic, antioxidant with regenerating and immunomodulatory effects

4) Inositol improves insulin resistance situation, lowers cholesterol and triglyceride levels, improves blood pressure

Some information for publishers:

1. GEO – Portugal, Spain, Italy, Germany, Switzerland, Austria. We don’t offer delivery to the Spanish Balearic and the Canary Islands, as well as Melilla and Ceuta cities. In Portugal, we don’t deliver to the Azores and Madeira.

2. Age gap – 40+ (though find relevant statistics in your Webvork account).

3. Traffic – any kind of traffic that is not forbidden in our affiliate network.

4. Forbidden approaches – motivated traffic, publishing creatives with knowingly false information, any sort of spam.

And now, let’s look at those creatives and see what approaches the Webvork team uses in their Hepasanol campaigns.

1st creative

This creative has a fairly direct message and a provocative approach displaying the pains. There’s a man holding his lower abdomen. This large ice cube on the left symbolizes the “freezing” feeling of shackling pain in the liver. All the most common liver depressants are also present: fast food, alcohol, and sugar, distinctly crossed off. Over the man’s body, we can barely see the outlines of the liver itself. The caption in German is also simple and meaningful for anyone who suffers from liver problems and knows how bad it is, it says, “Up to 98% liver recovered”.

The creative, of course, targets a male audience, since, of course, the photo shows a man and first of all, men will be the ones who associate themselves with this poor guy.

2nd creative

This creative’s approach is completely identical to the first one, with the only difference being that it is intended for a predominantly female audience. And so, it’s the same provocative approach pushing the users’ pain: we can see a woman holding her side, where she has her liver. Then, there are still the famous liver diseases causes: sugar, fast food, and alcohol, crossed out. On the left, we can see the same ice cube, and the same caption on top, “Up to 98% liver recovered”.

3rd creative

This creative presents the same provocative approach but a bit softer. There are no people clutching their stomachs, just a spoonful of ice. The problem here is immediately noted, of course, by the headline itself – “Up to 98% liver recovered” and a picture of the liver with a green check mark over it.

Video creative

Video

In the first frame of the creative, we see a girl clutching her stomach, tossing and turning in bed. The top caption of the video says, “Hepasanol restores and cleanses the liver in one course.”At the bottom of the banner we have “50% discount at a special price.”

The second frame is a drawing of the liver and a photo of liver cells under a microscope. The caption on the banner below says, “Neutralizes the negative effects of alcohol, junk food, and drugs.” The third frame has the same text both above and below, in the background we see just the figure of a woman holding her stomach.

The fourth frame is a joyful and confident-looking girl chugging a capsule with a large glass of water. The new caption at the bottom says, “Relieves pain and heaviness in the liver.” The fifth frame is a close-up of liver cells, the sixth frame is a human body with a liver glowing with neon light. No, this is not a hint that the person in the video got drunk on a radioactive liquid, this is a reference to the fact that the liver shines with health. On both creatives, the bottom caption says, “Removes bile from the liver.” The top caption from the fourth to the sixth frames is the same, “Hepasanol restores and cleanses the liver in one course.”

The video creative ends with a girl cheerfully dancing, a large phrase saying “Order now” and a down arrow.

And now, let’s take a look at creatives other affiliates use.

1st creative

It’s a great approach presenting the offer itself: soft shades, cooking pounder, beaker, very pretty-looking ginger, and a woman’s hands carefully presenting a pack of Hepasanol. The whole composition shows care, comfort, and a great solution for very annoying health problems.

2nd creative

The same provocative approach with pain as we have in our team as well. It’s only more minimalistic: a woman holds on to the place where the liver is located, it glows with red, and the Hepasanol package is right in the foreground.

3rd creative

This creative is the opposite of all provocative ones. Here, we see a happy family that anyone who is tired of life-threatening liver torments desires. The approach, of course, is minimalistic: a couple of beaming smiles and Hepasanol packaging. It’s a beautiful picture of a happy moment that people of the ages of 30+ and 40+ want to experience themselves.

Conclusion

European statistics show that there are more than 30 million people with liver problems in Europe. And this is the GEO that we’re offering you. WHO statistics also show that the incidence of diabetes has been growing since 2006, and diabetics could also use Hepasanol, in some cases at least. The target audience of our offer is huge and there is no seasonality here. Liver problems won’t leave a person alone all year round. Therefore, make sure to analyze the approaches and start driving traffic on this highly demanded offer with us!

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