Creative room: Dr.Cardio
Heart problems have long ceased to be a disease of old people. More than a third of all adults aged 30 to 80 suffer from high blood pressure. World statistics are disappointing: 12.2% of the population suffer from coronary heart disease and 9.7% have blood strokes.
Modern lifestyle influences heart problems:
— Lack of normal physical activity and sedentary lifestyle
— Poor nutrition, large salt intake, fats and carbohydrates
— Alcohol abuse and smoking
— Constant stress
— Some diseases: atherosclerosis, hypertension, obesity, diabetes.
Such an imbalance cannot but affect the health of the heart and blood vessels.
What does this mean for you as affiliate marketers? People in Europe take a conscious approach to health and strive to prevent diseases at the first symptoms. Therefore, an offer such as Dr. Cardio will be relevant for an adult solvent audience over 35 years old.
What is this offer?
The action of Dr.Cardio is aimed at normalizing blood pressure and combating hypertension. The product supports optimal myocardial contractility for good blood circulation. Helps normalize heart contractions and improve overall heart health.
Dr. Cardio ingredients
Cranberry extract – helps eliminate cholesterol and restores elasticity in blood vessels.
Chokeberry extract – helps lower blood pressure.
Hawthorn extract – helps maintain the functioning of the heart: strengthens and nourishes, making it stronger and more resilient.
Olive leaf extract – helps the body cope with high loads, poor environment, and stress.
Grape seed extract – helps strengthen the walls of blood vessels, increases their elasticity.
Black currant berry extract has a beneficial effect on the heart muscle and the cardiovascular system as a whole.
Hibiscus flower powder – a gentler and more natural remedy for hypertension.
Magnesium sulfate – helps fight high blood pressure.
L-arginine – reduces tachycardia and has an anti-ischemic effect.
Coenzyme Q10 – reduces the destructive effect of free radicals on cardiac muscle cells, improves myocardial contractility and reduces the risk of the formation of atherosclerotic plaques.
Vitamins B6 and B9 help the entire cardiovascular system function smoothly.
Some information for publishers
1) GEO: Portugal, Spain, Germany, Italy, Switzerland, Austria.
2) Traffic – any sources that are not prohibited by the rules of Webvork.com are allowed.
3) Prohibited traffic sources include:
– all types of spam (email, sms, etc.)
– motivated traffic
– inaccurate or false information in creatives
IMPORTANT! If you use any of the above-mentioned prohibited sources, Webvork.com has the right to terminate cooperation unilaterally.
Now let’s discuss approaches and creative options.
1st creative
It’s an atypical medical approach. You get an immediate association with the brochures you see in medical centers. The text on the picture is also eye-catching and triggering, “Give your heart new strength. Insure yourself against a heart attack.”
2nd creative
This option, unlike the previous one, is caring and friendly. The cute doctor is holding a jar in her hands, and the text supports the friendly notion, “Normalize your heart function right now.”
3rd creative
Such hand-drawn creative will catch the attention of a younger audience: those who notice the first symptoms of illness in themselves or are worried about their adult relatives. “The health of your heart is in your hands”, the text says, and we understand that we need to take care of our health now.
Video creatives
You can also test video creatives, see the example at the link. Let’s look at the approaches used in the video. It consists of 6 episodes.
There is no conventional medical approach here; the emphasis is on problems that complicate everyday life.
The first and second episodes clearly show physical discomfort and pain in older men (statistically, they are more susceptible to heart disease than women). Translation of the voiceover, “Heart problems can strike at the worst moment.”
In the third and fourth shots we see how the disease occurs inside the body – clogs infect the heart vessels. The voiceover comments, “At any age, your heart needs support. Avoid problems, take care of your health.”
The fifth and sixth frames offer a bright contrast: a young girl with a pain in her heart and an elderly happy couple who can easily go for a walk. The video ends with the words, “Stay on your toes and your heart will thank you. Use proven products with Dr. Cardio.”
Let’s see what creatives other affiliates are using right now.
1st creative
Classic medical approach with, what it seems, an experienced doctor (who might look Italian) and a large jar of the supplement in the foreground. The text reads, “Only 1 capsule per day. Improve your health with a natural product.” Symptoms are highlighted in red circles, tinnitus, dizziness, headaches, chest pain.
2nd creative
Product approach with a medical touch. Text on the picture says, “Hypertension will disappear after this cleansing of blood vessels. One capsule a day for 7 days and you will feel better. If your blood pressure doesn’t return to normal, we will refund your money.”
3rd creative
Again, a mix of product and medical approaches. On top are examples of a blocked and healthy artery. The headline reads, “Result in 14 days”, catching the eye of the user. Here, on the contrary, we see a positive effect spelled out for us, “Stable circulation, optimal cholesterol levels, ideal blood pressure, lots of energy.”
To sum it up
Similar offers work well in European countries. Even people 55+ are accustomed to making online purchases, and most of them can easily afford such a purchase. We offer a large selection of GEOs for this offer, so feel free choose and test the countries you like.