Webvork Blog - ENG

Creative room: BronchoMax

It’s the time of the year for seasonal colds again. It is always highly unpleasant: a cough can torment you for several weeks, preventing you from sleeping and returning back to your normal life.

How to protect yourself and your loved ones? Our new offer BronchoMax is here to help! Find the best advertising approaches, ad creatives and the offer’s specific characteristics described in this article.

What is this offer?

The capsules have a mucolytic effect, helping to liquefy thick bronchial secretions. They maintain optimal oxygen saturation of the lungs and blood, making the lungs less sensitive to allergens such as pollen or dust. They help protect the lungs from bacterial and viral infections.

Ingredient list 

Acerola extract — contains a high dose of natural vitamin C

Boswellia serrata extract — reduces inflammation

Maritimes pine bark extract — provides antioxidant support

Black cumin extract — lymphatic drainage and expectorant

Quercetin — reduces inflammation and pain

Magnesium bisglycinate — strengthens the nervous and cardiovascular systems

Long pepper — strengthens the immune system and fights inflammation

Glutathione — protects cells from destruction

Malic acid — contains a high dose of natural vitamin C

Vitamin B3 — stimulates the immune system, increases cellular energy

Vitamin C — helps reduce fever, has an anti-inflammatory effect

Some inflammation for publishers

  1. GEOs: Spain, Germany, Italy, Austria.
  2. Traffic — any sources not prohibited by the rules of Webvork.com are allowed.
  3. Prohibited traffic sources include:
  • all types of spam (e-mail, sms, etc.)
  • motivated traffic
  • inaccurate or false information in creatives

IMPORTANT! If you use any of the above-mentioned prohibited sources, Webvork.com has the right to terminate cooperation unilaterally.

Now let’s take a closer look at the approaches and ad creatives using the example of GEO Germany.

1st creative 

Creative with a teaser approach. In the palms of a person is an image of clean, healthy bronchi. Text on the image says, “Your lungs deserve the best. An effective remedy for bronchitis!”

2nd creative 

An approach with a medical subtext. The image is very bright and can break through the user’s banner blindness, and thanks to the phonendoscope and the image of the bronchi, we understand the focus of the offer. “Get your ease of breathing back. Forget about bronchitis!”

3rd creative

The creative is quite dark and alluring, we understand that we are talking about a disease of the lungs and bronchi. The text reinforces this too, “Breathe freely. Get rid of bronchitis with our remedy!”

Video creative

  • Video creatives in many traffic sources now pass moderation well and drive good results. We offer our version of 7 episodes.

Episode 1: A man in the office coughs heavily. Voiceover says, “Bronchitis is not just a cough.”

Episode 2: The human body is shown in projection, the frame shifts to the bronchi. “This is an obstacle to your active life.”

Episode 3: The man looks sick, coughing heavily. At this time, the voiceover says, “But there is a solution!”

Episode 4: The girl inhales deeply and freely, looking completely healthy. “We present to you an effective remedy that will help you restore the health of your lungs.”

Episode 5: The doctor carefully studies the patient’s X-ray. “With our product, you can breathe easily and enjoy every moment!”

Episode 6: Again, a girl breathing freely with full lungs. “Your assistant in the fight against bronchitis is BronchoMAX.”

Episode 7: The whole family is running along the seashore, enjoying the fresh air. The video ends, stating, “Breathe freely! Start your path to health today!”

Spy services can also find different options and approaches to creatives. Let’s take a closer look at them.

1st creative 

A classic medical approach with a caring female doctor and an image of the offer bottle. The caption says, “Cure your coughs. Forget about bronchitis!”

2nd creative 

A classic product approach and contrasting colors are used. Ap copy with a call to action, “Look after your health. Get rid of bronchitis and breathe freely!”

3rd creative 

A product approach was combined with a medical one, such a creative looks like an advertisement and can inspire trust. “Your health is our priority. For the health of your bronchi.”

Conclusion

During the off-season, people in European countries are getting sick more and more often: many were affected by the consequences of Covid-19, among other things. People never like falling out of their usual active lifestyle for a long time, so they strive to say goodbye to the symptoms of the disease as soon as possible. Therefore, BronchoMAX is an offer that will be especially in demand in the autumn-spring period.