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Affiliate talks: interview with Pavel Shvetsov

Greetings to all fellow affiliates! Today, Webvork has a guest you are probably already familiar with. Pavel Shvetsov is a co-owner of several traffic teams, creator of a blog about traffic on Telegram and YouTube, and the owner of useful services for driving online traffic.

In this interview, we discussed effective setups, ways to bypass rejections, and learned what new things Pavel is preparing for his colleagues and subscribers. Enjoy!

1. A lot has changed since our last interview. So, first our readers want to know what you are doing now. 

Hello! Same old story: we are still driving traffic, leading a team, services, and work.

2. From your Telegram channel, we know that you are testing different verticals on Facebook. Which niche is showing the best results these days?

I am now driving traffic to the same things —investment and crypto.

3. Which GEOs are a priority? Why?

Europe and Tier-1 — there is profit there.

4. Many complain that they experience problems with driving traffic from the end of summer to mid-autumn. This year, this was attributed to the elections. What do you think about this and do you have any difficulties?

Zero problems with driving traffic. Those who do not change anything in their work and do not listen to my advice on traffic complain — in general, it has always been like this. Those who listen and adapt — drive tons of it, those who ignore it — get constantly banned.

5. How do you solve problems with rejections and bans now?

I work with Kreo — I set up my campaigns correctly and make them unique. If I don’t know what to do or what approaches work in certain GEOs, I immediately go to a spying service, because why guess and invent when everything has already been invented for us. I never take creatives from a spies into my campaigns, I just look at what they show me and do something similar, look at the text and approaches and that’s it, I just set it up.

6. What about other sources? Remember, you were thinking about going back to working with Google.

Honestly, I haven’t gotten around to it for 2 years in a row.

7. What campaign setup is more effective to use these days, based on experience?

Set up directly from personal messages or from BM (1 account, 1 setup), have 3 new creatives for each account, with unique backgrounds, but with the same text and a different font. Domains are also — 1 account, 1 setup. No linking, do everything directly.

8. Can you give some advice on improving the effectiveness of advertising campaigns?

There are no such tips. If an offer converts – we continue working with it; no leads – no work.

9. You are a person with extensive experience in affiliate marketing. Can you tell us about your biggest mess up and how you managed to overcome it?

In general, I almost never mess up because there is control and overlooking everywhere.

10. Do you use AI in your work? If so, what services?

Yes, I use the neural brain to generate prompts for creatives.

11. Are you planning to go to offline conferences? Where can we meet you and will you be performing as a speaker?

I don’t plan to yet. I don’t have the time or much desire to do this, because I already talk quite a lot online.

12. You’ve really improved in the media space: your Telegram channel has grown significantly, YouTube and Rutube are growing. What advantages do you see for yourself in the media? And why did you decide to close the “How to Drive Traffic”(Rus. – “А как лить?”) channel?

I didn’t close the channel, I just renamed it to my blog. There are several advantages: it became easier to find advertisers and connect with the community.

13. Many people create educational courses, and you give a lot of valuable information for free. Why? Does it feel okay sharing truly useful tips?

Because those who create courses earn money from courses. I earn money from traffic, so I give information for free.

14. Are you working on any new projects? What should we expect in the near future?

Yes, I currently have an anti-detect tool and a couple more services in development. And also a free training funnel on my YouTube channel and a new channel for the funnel.

15. Well, and according to the tradition: some advice for those who read the article to the end?

Drive traffic while it’s flowing, and when it stops, change your approach and continue driving it 🙂