Even the expression “Bread and circuses!” has bread in the first place, and if this bread is also healthy, then we can even lay a sprig of metaphorical laurel on it. This way, here is the basic advantage of all nutra offers. Nutra is that nutrition for people’s health that solves a lot of problems: losing weight, normalizing sex life or hair growth, helping with liver diseases, heart, etc.

Nutra is a vertical that attracts a significant part of affiliates but not everyone succeeds in driving actual profits. The reason for some people’s failure often is that their nutra creatives are simply inefficient. Neither their site, nor their campaign approach, nor the nutra offer itself aren’t guilty but it is the creatives that spoil everything. So, what points must be taken into account in order to drive real conversions? Let us explain it in simple terms!

Nutra creatives: how to increase efficiency?

There are 5 key points, simple at first glance, but capable of changing the whole picture and drive you profits.

Static banners or video creatives?

Unfortunately, it’s impossible to give a definite answer here. Why? The answer is as simple as 2*2 and you probably already know it – each geo provides a personal approach. In the nutra vertical, both banners and a variety of videos are used massively, but each of them is doomed to a meager conversion if the main principle is not followed. This principle is the structure of the creative (we will talk about it later) and its coherence with the pre-landing page.

Put your product in the foreground

You should always remember this, so the gaze of a potential client should instantly catch the most important thing – exactly what they should purchase. Therefore, you need to show the product right away when it comes to nutra creatives, bringing it to the fore. So the potential buyer of your nutra offer will see the product better and understand in advance what they will receive upon purchase.

If you place nutra creatives on the pre-landing page, then one or even two banners should be compositionally arranged in a way where the product is in the foreground.

However, you can improve your creative by applying variations of the above-mentioned approach in it:

• place the product in the foreground but combine it with a demonstration of the result of its use

• the before/after method plays out beautifully in various combinations

• in some countries, mentioning promotions and bonuses works well for making people buy things

• all three options can be used together and, as a result, drive excellent conversions

If your target audience is older, then it’s worth focusing on the text part of the creative. The text should give guarantees of a quick and lasting effect, confirming it with the recommendations of experts or trusted people who used the offer.

Of course, for these creatives, there are always appropriate nutra offers – these are mainly products that help with chronic diseases.

Nutra creatives for one offer may be suitable for driving traffic for a similar offer

It’s a really frequent case in our vertical. For example, the creatives of a nutra offer that normalizes male virility often convert well for prostatitis offers too. Again, the main thing is the structure of the creative, and if it converts with virility offers, then it’ll also go well with prostatitis offers, and in 90% of cases, will give a good result.

Is it worth copying your competitors’ creatives?

Let’s be clear: if you work in affiliate marketing solo, then it’s better to make your own creatives. Unique creatives for nutra will have a higher CTR due to their very uniqueness. It’s interesting for the user to click on such images, so the cost per click usually tracks lower.

Good affiliate networks have working landing and pre-landing pages for each offer, but, unfortunately, they may not be effective in your particular campaign approach. Therefore, if you work with an affiliate network, ask managers for hints on their campaign approaches (Webvork managers, of course, are happy to help you with this). Nutra creatives that your competitors use are still worth looking at – just to generate your own ideas and for inspiration. If you analyze competitors’ banners, then you can choose the best ones and make them less risky for your traffic source, add your own touches, or even make a unique creative based on the competitor’s structure.

Translations and adapting creatives for specific geos

High-quality translations are a huge component of your campaign approach’s success. Careless translation and adaptation of creative materials will cause instant distrust in potential clients and reduce the approval rate.

If you work with the Webvork affiliate network, you can safely apply for translations or adapting of your materials by contacting our managers.

We took comments on this topic from top arbitrageurs:

1) Daniil Alekseev, owner of The Kreativy creative studio:

If you just enter the nutra vertical without experience, I advise you to spend the first week looking at cases, and not cases shown in affiliate networks, but real ones. Then, you’ll gain more or less understanding of the subject.

I also recommend you buy a spying service subscription and search for popular search queries:

✅ (http://✅.tk/).tk (http://✅.tk/)|.ml|.cf|.gq|.ga|.gq.icu|.top|.cyou|.club| .work|.site|.ru.com|. website – search in the domain zone

✅myshopify|bookmark|webflow|yolasite|turbo.site|sites.google – search in links (most popular)

Look at people’s transit pages and make unique creatives

Launch a campaign, get the first leads

I especially advise you to think with your own head and make unique creatives and approaches. And keep a table with elements of your creatives that get banned a lot, so you will gradually gain an understanding of what’s what. Good luck 🙂

2) Vyacheslav Kutsenko, owner of the WebMaster creatives channel

In my opinion, there are a few rules that you need to follow when making nutra creatives:

Don’t be direct. If your offer is positioned on such things as (potency, penis enlargement, prostate, and others…), you don’t need to directly say things such as, “Increase your penis by 50 cm!!!”. Most likely, you won’t even launch such a campaign. It would be better to convey all the information to the consumer more gently, saying: “size matters”, “be a man in any situation”, and things like this.

Get the client to pay attention to your creative. To do this, just add some elements to the creative that will help you catch their attention on your ad. You can use specific fruits and vegetables that resemble genitals, sexy girls with censored body parts, hiding the juicy details of the female body.

Brightness. Each creative should stand out in the background of other ads. This way, add a bright outline, highlight your text with a bright background and make elements of your creatives that play a significant role glow.

Otherwise, to make up such creatives, you can take the work of other designers as an example. You can find them on Telegram or visit the Adheart spying service. Analyze approaches and use those that are more common than others.

If you find all of this difficult and don’t want to spend your time and money on testing creatives of your own production, you can always contact the designers from @WebMaserLife and purchase creatives at the best prices.

Conclusion:

Thoroughly study the needs and pains of the target audience, and then use your imagination. Given our tips, you can already avoid half of the mistakes.

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