It is becoming more difficult to advertise adult offers using traditional traffic sources due to strict moderation. Therefore, some affiliates don’t even try to promote them. And they should! “Adult” offers can bring nice conversion, but they require the right approach and knowledge.

In this article, together with invited expert Denis, co-owner of the InRate team, we will tell you how to correctly work with adult nutra offers in order to get maximum results.

The advantages of driving traffic with adult offers in 2024

Regardless of economic fluctuations, the demand for products and services from the adult niche remains stable. A particularly sharp jump occurred during the pandemic. According to forecasts, interest in “adult” products will only grow.

Popularity growth forecast for the global adult products market according to the Business research website

Properly configured campaigns provide high conversion, which means you can earn significant income even with small traffic volumes.

The adult market is constantly being replenished with new products and services, which gives affiliates the opportunity to choose the most interesting and “popular” options for their campaigns.

On average, the cost of a lead in this vertical is higher than in others. To enter the field, you’d need at least $1000-1500, but the payout rates for these offers are usually higher than usual. These campaigns are relatively easy to scale by increasing the budget and testing new creatives and traffic sources.

Traffic sources and advertising formats

Despite strict moderation, offers of this format aren’t only promoted on specialized sites. Advertising networks and similar sources such as Facebook and TikTok are used for advertising such products as well.

The audience of adult content is often more loyal to advertising offers and is not picky about the quality of advertising materials. You can even try and use aggressive advertising methods and test a variety of approaches.

1. Popunder

This is one of the oldest and most proven formats in the adult vertical. Popunders automatically open under the user’s active window and transfer them to the page with the offer. This format attracts attention due to its unexpected appearance and allows you to achieve high conversions, especially if the landing page is well optimized for the target audience.

2. Native advertising

Native advertising is a soft and unobtrusive format that works well for such offers. The approach helps to embed advertising into the content with which the user interacts, which increases trust in the product. Native ads can look like articles, reviews or recommendations.

3. Push notification ads

They work great due to their discreetness and high user engagement. Short and catchy texts, bright images and calls to action can effectively direct traffic to your offers.

4. Video advertising

The video format is one of the popular tools in the adult vertical. Short videos with a quick moving to the essence of the offer and frequent frame changes are able to hold the user’s attention and make them want to buy the product.

5. Pre-roll and mid-roll

These are video advertising formats that are played before (pre-roll) or during (mid-roll) the main video content on adult sites. They are well liked by advertising professionals because watching the ad before accessing the content will be forced.

Other points important to consider

The attitude towards intimacy and sexual education varies significantly in different countries. This affects which offers will be in demand and how they should be promoted. For example, in Europe, the audience is more loyal to such advertising than in the CIS countries.

Another important point: do not mislead users, provide accurate information about the product. If you doubt the use of an approach, it is better to clarify the information with the manager. Often, advertisers prohibit, for example, using the “increasing the you-know-what” approach when driving traffic for male virility offers, so as not to encounter negativity from users in the future.

In addition to traditional sources (teaser networks, social networks), pay attention to specialized adult platforms. There are already concentrated users who are potentially interested in your product.

Tips from our expert 

Denis Komarov, co-owner of the InRate team

Let’s talk about Facebook as a traffic source. Every year, Facebook adapts and better understands different methods of us bypassing its moderation to push adult content in our creatives. In this regard, we can either persistently try to break through it with frank approaches (something still gets through, even these days), which in turn gives us low-quality traffic. Or take a more responsible approach to work, namely, study the pain points of the target audience of a specific GEO (find special traits, regional dialects to use in ad copies, etc.), build a funnel from the point of view of stories, medical approaches, interviews. Neural networks can help a great deal with this now.

Here’s an example: we take any interview/YouTube bit, write a competent text with the pain points of the target audience, ask ChatGPT to translate and voice it (it can now do really nice voiceovers, adding diff intonations) and overlay our audio track on the video. At the moment, it’s a very popular, working approach that easily circumvents moderation and gives a good conversion rate.

Conclusion

Not all platforms allow adult content through. To promote “adult” offers, you can use different approaches, and not just 18+ content, a blunt classic. It is best starting from the special features of the GEO you’re working in and your specific traffic source.

And if you still want to push some explicit approaches, neural networks will come to your rescue. They work great, and for creating 18+ deepfakes too.