How to get better results with the same costs? We’ve got some ideas on this matter!

Today we’ll be discussing methods of monetization together with expert Ksenia, owner of the Affiliate Lounge Telegram channel, CEO of Lounge_Team. Get the most out of your traffic with our recommendations!

Standard methods

With a classic sales funnel, a huge number of leads drop off at different stages. Remnant monetization has great potential: with its help, you can increase conversion rates several times with minimal costs. For remnant monetization, experts usually use several tools that can be combined together.

Smart showcases

This method is the most common. It can be used as its own independent method or you can build a sales funnel with the tools that we will discuss below.

A news showcase looks like a regular news website. Each link on the site leads to a landing page with an offer. Here’s how this works:

1. The user goes to the pre-landing page and studies the information

2. Then they go to the landing page and place an order (or don’t)

3. Then we have several options:

– The remnant traffic monetization showcase may appear if the user pressed the “back” button.

– The showcase appears after clicking in a certain place on the landing page

– The user gets a pop-up with a showcase reminding them of your product

And so on. There may be many settings options, and each needs to be tested. These tools will help you make the necessary settings.

Comebackers and warnings

These are available on many sites. Their work is really simple: as soon as you reach out to close the tab or click the arrow to go back, this technology pops up a warning. With its help, you can pressure the user and tell them about a limited-time promotion, give an additional discount, or offer a gift with a purchase.

Backlinks (backfix)

This tool allows you to redirect the user to another landing page when they click the “back” button or close the page. As a rule, experts here use showcases with similar offers to entice that client once again. A person thinks that they’re studying a news site and can place an order for another offer that will catch their attention at last.

Redirecting

Another tool that is often used. The user clicks on the link on your pre-landing page and instead of the pre-landing page, this opens a showcase with your offers, and that link they clicked on opens in a new window.

Other ways to monetize remnant traffic

Push-notifications

Such push-notifications look like personal messages. They are usually used to collect a user base. You can make money on it in several ways:

– Sell the collected base.

– Work with it yourself, send out mailings and warm this audience up for repeat purchases.

People voluntarily agree to receive notifications from you, so the quality of such traffic will be high.

One-page websites

Just like with showcases, you can use a simple one-page site, create them separately for each offer. They are usually styled as a local pharmacy or store, with photos and reviews from different people. And then it just works like smart showcases.

Promotions and sets

The more products you sell at a time, the more you earn. The easiest option is to sell a promotional set (1 + 1 = 3 and the like). Sets with different products that are aimed at one action are sold more effectively. For example, when buying drops and pills for weight loss, give people a weight-loss gel as a gift.

Important details to consider

1. If you want to use several tools at once, think through your sales funnel carefully and do it with close attention. Users may be irritated and pressured by being offered to make a purchase everywhere they go.

2. With remnant monetization, it is difficult to predict how many users will place an order. Therefore, you can either overachieve or underachieve the cap.

3. Not all affiliate networks accept traffic from showcases, so check this information with your manager.

Tips from an expert

Ksyusha, owner of the Affiliate Lounge Telegram channel, CEO of Lounge_Team

It’s nice to see that more and more often people start writing about ways to monetize and increase profitability for everyone, both affiliates and advertisers. More and more often they talk about services that do everything for you – a great way to increase the profitability of the campaign approach. But now I want to share a recommendation on how to bump up your income even higher:

1) Use the Nutra + Gamble approach when monetizing remnant traffic.

If possible, switch to a fully manually moderated news showcase with offers not only for Nutra products (like most services), but also for casinos in local GEOs.

Instead of an average 18% additional profit from a standard showcase, you can add 3 offers with a casino* and get a bump to the value from 5% (from and not up to, since the % from deposits will grow). And set push-notifications to add another 3-7%, so in total we get very nice numbers.

*The main thing is not to overdo it with the amount of gambling, the ratio should be no more than 15/85 – otherwise, you’ll create too much visual noise. DO NOT HIGHLIGHT the gambling options on your showcases (which is more profitable for remnant monetization, since deposits continue to grow). It is worth noting that with gambling, nutra remnant monetization works well and shows good results when targeting a male audience of over 40 years old.

2) Be sure to check with advertisers whether they accept traffic from showcases. It is very important to understand this point, so as not to drive unprofitable traffic and lose your reputation with your advertiser. Work for long-term cooperation.

3) Pay attention to the style of the creative, landing page and showcase. The most converting combination looked like a combo of creative + landing page and a completely different format of showcase. In this way, users think that they have already left the advertisement that did not interest them and make purchases more willingly.

4) Pay attention to your target audience when setting push notifications to the landing page – this will not be appropriate everywhere and can cause an overload of advertising offers, as a result of which you will miss the conversion.

5) Agree with advertisers to test new approaches. Fortunately, this is increasingly practiced on the market now. Offer individual packaging or a new promotion to your advertiser and always test new practices, this way you can identify the most converting approach.

In general, the ideal combo when driving Nutra traffic looks like this: a backfix on a news showcase with gambling points + push notifications. And for gambling, it’s a comebacker + redirect to a news landing page with nutra and gambling.

To sum it up

When testing remnant traffic monetization, try different options and try to find a balance. Do not throw all the tools at the user at once, this will only scare them off.

With the help of this practice, you can bring unprofitable and even negative advertising campaigns to profit. Good luck!