Webvork Blog - ENG

Creative room: Varilux Premium

Varicose veins are a popular disease. According to statistics, up to 40% of the adult working population suffers from varicose veins. Doctors believe that the main cause of varicose veins is genetically determined diseases of the connective tissue of blood vessels. Only humans are susceptible to this disease. Since we walk upright, most of the circulating blood volume is below the level of the heart and it is actively moving almost all the time.

European women are more likely to experience the problem: signs of varicose veins in developed countries are observed in 66% of men and 89% of women. In the initial manifestations, varicose veins are only an uncomfortable cosmetic defect, but in the future, they can lead to serious complications. Residents of African countries and Asia are luckier. They have a different heredity and are much less susceptible to varicose veins. But for Europeans and people from Tier-1 countries, this offer will be very relevant.

What is this offer?

Varilux Premium cream is used for signs of varicose veins and blood vessels in the legs, and it also relieves heaviness and swelling in the legs.

The composition of the cream is rich in useful components:

–   caffeine – stimulates the nervous system and muscle function;

–   grape seed oil – has moisturizing properties and contains vitamin E, which helps protect the skin from free radical damage, thereby prolonging its youth;

–   horse chestnut extract – has a powerful venotonic and decongestant effect;

–   ginkgo biloba leaf extract – dilates small arteries, increases the tone of the veins, thereby regulating the blood supply to the vessels;

–   cabbage seed oil – contains powerful antioxidants that protect blood vessels from the destructive effects of free radicals;

–   St. John’s wort extract – strengthens vascular walls, increases vascular tone, which improves blood flow;

–   propolis extract – prevents venous congestion and relieves swelling;

–   Asian centella extract – helps maintain youthful skin;

–   betaine – promotes the removal of toxins from the body and reduces the risk of damage to the walls of blood vessels;

–   menthol – cools and relieves swelling.

Some information for publishers:

1) GEO: France, Spain, Germany, Italy, Switzerland, Austria.

We do not deliver products to the Spanish Balearic and Canary Islands, as well as the cities of Melilla and Ceuta. Portugal: Azores and Madeira islands.

2) Traffic – any sources that are not prohibited by the rules of Webvork.com are allowed.

3) Prohibited traffic sources include:

– all types of spam (email, sms, etc.)

– motivated traffic

– inaccurate or false information in your creatives

IMPORTANT! If you use any of the above-mentioned prohibited sources, Webvork.com has the right to terminate cooperation unilaterally.

1st creative

From French, the text on the picture translates, “Varicose veins are no longer a problem for your legs.” This creative clearly shows the effect of using Varilux cream and is aimed at a female audience. You get an immediate association with youth, tenderness, and cleanness thanks to neutral tones. It literally says, “Your skin has a chance to look just as even, youthful, and feminine.”

2nd creative

This combines a product approach and a clear example of the effect of the cream. The text on the picture says: “Your legs look like they were 15 years old. Varicose veins will no longer be a problem.” Again, an association with lightness, youth and love for yourself and your body.

3rd creative

The creative clearly uses the “expected result from application” approach. Such a picture of healthy, glowing legs will definitely attract a female audience. From French, the text on the picture translates, “Don’t think about varicose veins. Live magnificently”. Pay attention to the color schemes of the creatives: they are all made in delicate soft shades. They are associated with lightness and youth – just what customers strive for.

Video

The video consists of 5 episodes.

First episode. The approach here is “symptoms”. The video shows a woman’s legs with grayish skin and visible veins. The voice-over says: “Varicose veins are a common thing.”

Second episode. Here, the approach is medical; it clearly shows the structure of the veins and the blood movement through the vessels. The cause of varicose veins is also demonstrated. The voiceover explains, “This is a pathological condition associated with stagnation or perversion of blood flow in the venous system of the lower extremities.”

Third episode. The medical approach continues, but now, we see healthy blood vessels and the voiceover solution is reassuring that the problem can be solved, “There is a very simple way to get rid of varicose veins!”

Fourth episode. Here, we see the result. A happy girl in a short dress lightly walks into the field. The sun is shining, she looks wonderful and is happy. At this time, the voiceover talks about a way to solve the problem, “Varilux! A cream made for the treatment of varicose veins.”

Fifth episode. We see the product approach and demonstration of the result, perfect legs with no hint of varicose veins, and a close-up of Varilux cream, which was the one that solved the problem. The voice-over gives recommendations for use: “Apply a thin layer every morning and night. Start from the foot and massage towards the thigh until the gel is completely absorbed.”

Now, let’s look at the creatives that other affiliates use

1st creative

This creative uses a medical and product approach. We immediately see the problem, the expert, and the product that will help solve this problem. The offer is supported by the text saying, “Cream that reduces varicose veins. Recommended by experts.”

2nd creative

The second creative is made like a YouTube video review, which immediately catches attention and arouses interest. We see the real product in this woman’s hands. The problem – varicose veins – is highlighted separately, and the bright headline, highlighted by an arrow, promises to solve it.

3rd creative

An obvious product approach and a demonstration of the problem – tired, heavy legs with varicose veins were placed against the background of a soothing pink-yellow gradient. The subtle shades are aimed at attracting women, and the headline informs that Varilux is a premium drugstore cream.

Conclusion

The problem of varicose veins is relevant in large European cities. Women at any age want to look good, and our offer will help you take care of the beauty and health of your legs. Use our recommendations and go get your profit!