Beauty and health have always been and remain top areas for both beginner affiliate marketers and experienced media buyers. But ad campaign approaches are constantly changing and this cannot be ignored. So, we’ve collected the main trends and are ready to share them in this article, read the whole thing and be the first to use the tricks!

Current campaign approaches for nutra

In Europe and the USA, the incidence of diabetes and cardiovascular diseases is steadily increasing: medications for these illnesses will be in demand in 2024 and beyond. According to statistics, 57% of European insurance companies believe that health care costs will increase significantly in the next three years. But the demand for telehealth and remote medical care is increasing. Therefore, if the advertiser does not prohibit the approach with famous personalities, try adding popular doctors who do telehealth.

The trend towards vegetarianism and environmental problems also continues. On this basis, you can build a funnel with an offer to improve the immune system, and any offer can be presented as a drug “specifically for vegetarians.” Add emotions, vividly describe the problem, and offer the drug as an effective remedy to protect against it.

In Europe, more and more people are suffering from psychological problems. A positive effect on mental health can be made one of the benefits of the offer.

Best traffic sources for nutra ads in 2024

You can drive nutra traffic from any source – teaser networks, push notifications, SEO practices, social networks, and even marketplaces. The main thing is the ability to circumvent moderation, using the right creatives and proper targeting. Marketing from Google Ads and Facebook is becoming more difficult, so in 2024, it’s worth exploring new sources.

1. TikTok

Uploading to TikTok is quite simple, since the approaches here are quite standard and the platform is suitable for promoting offers for foreign audiences. The average age of most users is 16-24 years old, so the “before/after” format and WOW-effect ads work great here. This could be collagen for rejuvenation or a bioactive cocktail for weight loss, where you can show quick results. Don’t forget that the offer must comply with the rules of the site. You may be asked for product quality certificates if the product does not meet the requirements.

2. Teaser networks

Good old teasers are always a working traffic source for nutra. They use simple standard approaches. You can interest the user with a well-known name, a provocative headline and, of course, discounts. Moderation here is relatively friendly, so you can advertise your adult nutra offers and use aggressive approaches.

If you’re driving traffic to a landing page, it is better to choose one that shows quick results from the very first block. If you choose the option of driving traffic through a pre-landing page, use a personal approach on it and develop the content well so that it looks as native as possible.

3. PWA (Progressive Web Applications)

Many popular applications, such as healthy habit trackers, calorie calculations, diet subscriptions, and exercise books, have entered the market. These days, they’re not only used by young people: about 35%-50% of app users in the Health, Sports, and Medicine niches are over 35 years old.

For your ad launches, it is best to choose SS offers with a user-friendly landing page. The best-working strategy is as follows: a potential buyer installs a PWA application on their device. It looks like a shortcut to a regular mobile application and you can set up push notifications and reminders. If a buyer orders a product, you can encourage repeat purchases after some time, thereby increasing LTV.

To successfully advertise nutra offers via Facebook, TikTok, and other sources that have strict moderation, you will need a cloaking service and a nice white-page site. This way, your users will be taken to a landing page that simulates an app store, with positive reviews. From there, they will install your nutra application to their device. Bots and moderators must only see your white page.

Characters on your creatives should be as similar to your target audience as possible. Users should see specifics, numbers, deadlines, facts. Show how the product will solve their problem.

Here’s a comment from a market expert:

Pavel Shvetsov, owner of Clickbudz

In 2024, nutra will be as popular, but, in my opinion, there will be small problems with working with the EU region due to paid subscriptions, target restrictions, etc., normal Facebook restrictions.

Now, the normal ROI is around 30%, which I think will be the same in 2024. Monetizing the traffic that didn’t convert right away will be the only thing that helps, I’ve already talked about it more than once: online storefronts, push notifications, it doesn’t matter, but it’s impossible to launch a normal campaign without these measures. This is about nutra on Facebook. Now, on to the apps. Apps in the PlayMarket are now dying faster every day, and it will become much more difficult to drive traffic with apps if this niche completely dies out for the Android system. Therefore, the future belongs to PWA, especially since push notifications were added to Android 14.

Conclusion

Nutra offers remain the most profitable and in demand in any region, as they cover basic human needs. Despite all the changes in the CPA market, people want to be young, beautiful, and healthy.

Don’t be afraid to explore new sources and test different approaches. But remember, there is quite a lot of competition in the niche of nutra. The cost per lead will be high, but it will pay off very quickly if everything is done correctly.