Do you feel the urge to go east and are wondering how to driving traffic from TikTok? The audience of this Chinese monster mainly consumes small videos, the duration of which is more or less no longer than 2 minutes, and the message of these videos is simple entertainment and humor for a thick layer of social media mainstream content. But if you are seriously interested in driving traffic from TikTok, then remember that there is also a second category of TikTok content – educational, cooking, or travel videos.

How can you drive traffic using this platform? Affiliate marketing, as always, isn’t looking for easy solutions, and TikTok is no exception – there are a lot of “prohibited” products and topics here. It’s forbidden here to push everything related to smoking, everything related to drugs, alternative means of losing weight. Also, they will not pass advertising for weapons, police and military equipment, gambling ads, adult products, politics, and plus everything that falls under the category of goods and services of a fraudulent nature or selling animals.

It’s also not great if your ad contains obscene language, the topic of sex, spam or spam text in the description, if you show teenagers under 16 in our ads or advertise companies competing with TikTok.

How to drive traffic from Tik Tok

In 2023, TikTok has 1+ billion users, and more than 55% of them are female. The age profile of a typical TikTok user goes from 25 to 44 years old. Contrary to popular belief that only teenagers use TikTok, it is worth saying that they are about 17% of the total number of users here. These moments already give the idea on how to drive traffic from TikTok.

It’s obvious that this Chinese giant has traffic from all sorts of GEOs. The myths about the alleged insolvency of a large part of TikTok’s audience remain myths – TikTok users have income ranging from the average bar and above.

What offers you can push on TikTok

Let’s see what affiliate marketing looks like TikTok is right along the well-known verticals:

• Nutra. Rejuvenation and weight loss offers bring a good profit with the classic “before-and-after” approach. You just need to know how to cloak your content.

• Gambling. The instructions for designing creatives for TikTok in the niche of gambling are simple: if you want conversions, your creative should look expensive and provoke emotions.

• Betting. Although this is forbidden on TikTok, you can drive traffic with betting offers and do so very profitably. The approach is similar to gambling, but the emphasis should be on sports events.

• Dating. Classic dating offers convert better than adult (i.e., explicit) dating offers.

• Products. Advertising clothes and beauty products is considered as “white” practices that do not require your ability to cloak your content. If you choose the right bloggers and buy their promotion correctly, you can succeed quite well in this niche too.

• Adult. Again, such offers are officially “prohibited”, but you still can work with them here and very successfully, too. The most profitable move in this vertical is to redirect traffic from TikTok to third-party websites and motivate the user to buy on your services on those sites.

How to promote offers on TikTok

“White”, or “safe” offers will not require you to use any tools to bypass moderation, but the “gray” zone is totally different, you can’t do without content cloaking skills there. Creatives, falling even indirectly outside the rules of TikTok, may result in the blocking of the advertising account, so it will be impossible to restore it.

Affiliate marketing practices on TikTok suggest that even a slight difference between your creative and white page can lead to account blocking. Your offer’s white page must be created in full compliance with all TikTok rules. This website is visible to TikTok bots and moderators.

TikTok is moderated by both real people and bots, so when working in the “gray” zone, the main thing is to whiten the landing well and “hide” all information about your product or service that is prohibited on TikTok from the eyes of moderators.

Today, cloaking on this Chinese social network is possible with the help of trackers and landing page cloaking, but such a metaphorical “hole in the fence” only works here because they have some internal flaws in their moderation mechanisms.

Available ad formats on TikTok

• TopView is a promotional video that is shown to users when they first launch the app. They are labeled as Advertisement.

• Brand Takeovers are either a dynamic video or a video with a static image, lasting 3-5 seconds. Here, the link can be placed inside the content.

• Branded Effects is a rather unusual method of introducing the target audience to the offer with the help of interactive elements: virtual fitting, masks, 3D lenses, and much more.

• In-Feed videos up to 1 minute are embedded in the feed between regular videos from users.

Your advertising account

You can sign up for one in two ways:

• Buy one in the store of already warmed up accounts. Such stores are almost the same as those selling FB accounts.

• Sign up for an account yourself. In this case, the country of registration will determine the GEO where you advertisement will run.

Also, if you are from the Russian Federation, know that here, only legal entities can register an account.

Which creatives convert best on TikTok

There are 3 categories of profitable creatives for TikTok:

• Trendy. To create them correctly, you need an audio track that TikTok pushed to the top of recommendations at the time or some idea that is also currently popular. If you do everything right, then your video will remain convertible (as in trendy) for no longer than two weeks, after which you’ll desperately need to update your creative.

• Conversational. TikTok is showing record-breaking numbers for campaigns that focus on making creative conversations. In this case, it is important that the speaker be interesting to the target audience, able to catch their attention, as well as convey the importance of the offer in 10-20 seconds and, of course, motivate them to buy it.

• Video slicing. The most popular category of affiliate creatives for this popular Chinese social network. The slicing is made of popular videos, competitors’ creatives, or materials taken from spy-services.

Driving traffic from Tik Tok: must-have tools

To drive traffic from TikTok, you will have to arm yourself with these tools:

• Accounts. TikTok accounts start at 200 rubles and go up to hundreds of thousands. The price mainly depends on the level of “warm-up” of the account.

• Antidetect browsers. Many of these browsers have a free trial period for their new users. And you will have to pay for a full-fledged version for your permanent work from $10 to $300 at least.

• Domains. Domains will cost from a couple of bucks, up to several hundred. However, free ones can also be found if, as they say, you can scrape the bottom of the barrel.

• Hosting. Its compliance with your target GEO is a mandatory detail. It will cost at least 200-300 rubles.

• Spying service. A very necessary thing in the search for creatives and promotional materials. Such services also sometimes have a free trial period. The average monthly cost is $150.

Conclusion

To this day, TikTok remains an insufficiently studied source of traffic. TikTok continues its development, pulling solo affiliate marketers and large teams into its funnel.

As always, good luck with your campaigns!