You can’t argue that a rare affiliate won’t get tense/shed a tear/nervously smoke if they hear the phrases “successful Facebook  ad launch” or “Facebook targeting”. And even though the people who work solo or in other affiliate networks have recently begun to say that Facebook’s mood storms have passed. Although, even if they had completely passed, these storms traumatized our psyche a great deal.

So today, in 2023, how can you secure your psyche and wallet? How to set up Facebook targeting in such a way as to optimize your campaign and not drain your budgets? Of course, setting up Facebook targeting under any circumstances will not be fun, but some manipulations can really help simplify your life and save money.

So, first of all, today, we will talk about these 5 manipulations regarding the launch, which simplify life and protect your mental health. But in the second part of the article, we will move on to other important recommendations specifically on setting up Facebook targeting and setting up targeting on Instagram via Facebook.

Gather your audience

Creating audiences is the basis of remarketing. Such lists, necessary for remarketing strategies, will help you in the future when searching for similar audiences. These audience lists can be checked for the repetition of the same accounts in them. It is also useful to share the audience with your other work accounts for targeting.

If you intend to gather and set up audiences, then it is better to do this in a special category, separate from the campaign. Click Resources, then Audiences, and go to the desired category, in which you can configure your audiences, as well as compare audiences, filter them, display old audiences, and create new ones.

As a result, it is much more likely that all your efforts invested in Facebook targeting will not be in vain, but will also bring a solid profit. So, building an audience is the first key to becoming more Zen while setting up your targeting on Facebook.

Facebook Pixel 

If you don’t forget about this little thing, Facebook targeting will open up great prospects for your offer. A pixel is a multi-armed “spy” that tracks users visiting a site and reads their behavior. The help of this “spy” further simplifies:

• search for an audience similar to the one that completed the target action;

• launch of a remarketing campaign, returning interested users from targeting;

• creation of personalized audiences of users who know about the product and visited the site.

Facebook Ads algorithm

Setting up Facebook targeting and not taking into account the Facebook Ads self-learning algorithm is like starting repairs from demolishing the foundation.

You should not make changes in the target settings after the ad launch. Why? Facebook algorithms are trained in the first week after the launch. During this time, they find the optimal budget, the required number of impressions, and the converting target audience.

Do not throw a whole mixture of interests into one group. The number of interests narrowing the target audience should not exceed 6. Plus, in one group, you should not include 5 interests of different topics. The variety of different interests interfere with the training of algorithms, which has a bad effect on the final results of advertising. In addition, it will be difficult to understand which interest from the list brought more results.

Budget optimization

Properly optimizing your campaign budget is the key to prioritizing budget spending for your top-performing ad sets. And, accordingly, this is the key to profit.

It is important to determine the daily budget, and not the funds for the entire duration of the campaign. Campaign-wide finances are configured at the campaign-wide level, not at the ad stage. Scaling, optimizing, and increasing efficiency will require an unlimited advertising period – this way, the algorithms will not be reset.

Unfortunately, profitable results cannot be achieved every time in every new campaign, because if the campaign is new, then the algorithm will behave differently.

If your goal when setting up an advertising campaign is Traffic, then it is better to optimize for landing page views, since not every click counted will lead to a page view.

It is precisely these budget details that require Facebook targeting to be taken into account.

Auction principle

Facebook’s targeting technology is an auction. Based on this, you need to know the principles of the auction and Facebook’s factors that influence the results. This takes into account the audience, bid, potential frequency of audience interactions, and the quality of the ad itself: ad copy, creative, and landing page. Algorithms predict the reaction of users to each advertisement, taking into account the totality of all factors, and choose the ad that, according to their analysis, will be the most effective and interesting.

Remember that you may end up competing in the auction with yourself! To avoid this, always check the audience for intersections. You can’t run ads with similar target audiences in the same ad campaign at the same time, otherwise your profitable advertising campaigns will be spoiled by the performance indicators of other campaigns. Read more about intersections in the Facebook guide.

How to set up targeting via Facebook: rules and recommendations for affiliate marketers

How can an affiliate Facebook (especially a beginner) set up targeting in order to be closer to profit and get a hand on more successes than just drawing conclusions from their own failures? Facebook targeting is not only audience gathering, budget optimization, using the pixel, and the operation of the algorithm the auction. There are also some simple rules:

• the right choice of strategy is important;

• add payment details before the first launch of the campaign;

• warm up the fan page to prolong the life of the advertising account;

• do not forget to analyze your creatives’ performance;

• do not connect extra people to your advertising account;

• use different IP addresses when logging into your accounts;

• do not reuse domains that have been banned;

• with a working advertising campaign, you should always have money in your account;

• one ad must not be rejected several times in a row;

• do not launch an ad with large budget right from the start;

• do not link one bank card to different ad accounts.

Here are our recommendations on how to set up Facebook targeting

Recommendations for ad sets:

• it is better not to work with a narrow audience in your targeting campaigns;

• run campaigns that have a small number of interests;

• limit age, gender, location, and no other parameters;

• it is important to control the placements – you need to take those where your target audience is located, otherwise you will waste your budget.

Recommendations for passing moderation:

• don’t use anything previously related to banned accounts (bank cards, creatives, domains);

• no drastic budget increases;

• always work only in antidetect browsers and always use proxies;

• ads rejected during the moderation stage must be deleted;

• no clickbaits in your ads;

• the text on your creatives should take up a maximum of 20% of the image;

• hide offers using the toolkit created specifically for this;

• do not attach multiple payment cards.

How to set up Instagram targeting via Facebook: rules and recommendations

Targeting on Instagram via Facebook follows the same rules as Facebook targeting itself. These ads, of course, have some recommendations.

Rules

• add payment details before the first launch of the campaign;

• warm up the fan page to prolong the life of the advertising account;

• do not forget to analyze your creatives’ performance;

• do not connect extra people to your advertising account;

• use different IP addresses when logging into your accounts;

• do not reuse domains that have been banned;

• with a working advertising campaign, you should always have money in your account;

• one ad must not be rejected several times in a row;

• do not launch an ad with a large budget right from the start.

Recommendations on how to set up Instagram targeting via Facebook

• advertisement check before sending it for moderation (from 1 hour to 1 day);

• fill in up to 10 high-quality posts – users must see good content, otherwise, they will not want to follow you;

• it’s better not to target a narrow audience;

• run a campaign that has a small number of interests;

• limit age, gender, location, and no other parameters;

• use internal Facebook systems for data analysis;

• use trackers for detailed traffic analytics.

Conclusion

Facebook targeting was, is, and will be alive and thriving for quite some time (at least until it has the same large-scale and working counterpart). If you want to achieve success in this field, first of all, do not forget about all the details of gathering an audience, connecting Facebook’s pixel, remember the features that this network’s algorithm offers, optimize your budget, and keep in mind all the features of the auction principle.

And make sure to consider the rules and recommendations when advertising on Facebook and on Instagram.